Advancing collaboration and innovation in construction with Integrated Project Delivery | Tim Coldwell, President, Chandos Construction

This little idea that Kennedy and I are sharing with you today is really half cookie and half craft, so we’re calling it a “cookie craft”!.

You want people to need to click over to learn more, or pin it for later to remember your tip, idea, craft, or whatever.Keep that in mind when you’re taking your photos and remember that anyone can pin any photo from your blog, not just your lead photo..

Advancing collaboration and innovation in construction with Integrated Project Delivery | Tim Coldwell, President, Chandos Construction

TIP #6: Use overlays or blocks of color to make your text pop.. You want it to be as easy to read as possible!You want to grab those eyeballs scanning the screen and force them to click!.TIP #7: Sell it!.

Advancing collaboration and innovation in construction with Integrated Project Delivery | Tim Coldwell, President, Chandos Construction

Let them know they need to pin it, read it, learn it, and love it!Use words like “Easy”, “Fast”, “Fabulous”, “Beautiful”, etc..

Advancing collaboration and innovation in construction with Integrated Project Delivery | Tim Coldwell, President, Chandos Construction

TIP #8: Content is King!.

Above all else, write great content that people really want to read.It’s still fun though!.

Here’s how it happened:.We have this big bin of wood scraps sitting in the middle of our driveway right now.

All little leftover pieces from the playhouse we’ve been working on.So much project potential!.

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